AD MONETIZATION™

Brightcove Ad Monetization is our monetization service for organizations that want to generate revenue with an advertising strategy. Using the latest yield optimization tools, we support both live and on-demand monetization through strategic integrations, unmatched industry expertise, and unique insights that combine both player and ad data.

Our ad operations team offers end-to-end management of your advertising. In addition, there’s no code on page, so your development resources can focus on other areas of your business – we have you covered.

Ad Tech

Leading video/CTV ad server; player and bidding technology you can trust

Yield Management

Ongoing management of inventory, pricing, packaging, and demand relationships for the most effective monetization

Insights

Integrated data for continued optimization and growth

Consultation

Industry expertise to support your adtech and ad strategy development

Learn how much you could earn with our ad monetization calculator.

For all your VOD, live and FAST content, the flexibility of Brightcove Ad Monetization supports you throughout your advertising journey, whether you want to have us take on your full stack of inventory or are just interested in supplementing unsold inventory.

FULL STACK

Full stack: We manage your full set of inventory integrated directly in the Brightcove Player so you don’t have to lift a finger.

FALL BACK

Fallback: We will integrate with your primary ad server and work to fill any unsold inventory so you can generate as much revenue as possible.

Earn more money

Brightcove's Ad Tech Stack gives publishers more control, insight, and transparency into the available ad supply, so you can earn more revenue. And our partners will fill any unsold ad inventory to increase revenue for any Brightcove Media Studio customer.

Gain flexibility across monetization models and grow your AVOD capabilities
Monetize every content format, including VOD, live, and FAST
Get a premium curated platform experience for advertising that can package multiple publishers using our player into one aggregated group to support more impactful ad delivery

Want this information in one place? Download the Brightcove Ad Monetization datasheet.

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Industry expertise that’s second to none

Our industry expertise is unmatched. With their deep understanding of the ins and outs of ad monetization, the Brightcove Ad Operations team will optimize your overall ad stack and strategy.

Ad Ops experts will consult directly with you on optimizing your ad strategy to squeeze the most out of your content
The Ad Ops team will diligently guide your ad tag set-up, assist with ongoing reporting, and troubleshoot as necessary
Our team can serve as an extension of your ad ops team or even fill a gap if you’re still working on building out your team or need more resources

Check out strategies to monetize your media with our solution guide.

Easy from start to finish

The Brightcove Ad Ops team doesn’t just make ad monetization efficient and effective; they make it easy for you, too. We’re with you every step of the way, from onboarding to the implementation and refinement of your ad strategy, to help your business grow.

We manage your ad experience from end to end
Our Ad Ops team will get you onboarded quickly and guide you through the steps to get started
We’ll go directly into your ad servers to do all the heavy lifting so you don’t have to

Read our Brightcove Ad Monetization support documentation.

Tech Professional coordinating a digital project

Integrate seamlessly — and effortlessly

Keep using the tools you’re already using — our solution will only strengthen your tech stack, not disrupt it.

We support Google Ad Manager, Freewheel, and other independent ad servers
When you don't fill ads with direct inventory, you can fall back on Brightcove Ad Monetization and we can take your unsold inventory to market

And if you want a better way for your entire team to manage, distribute, and measure the performance of your streaming content, look no further than Brightcove Media Studio.

Visualize Ad Intensity and Audience Impacts

Media organizations need analytics to support advertiser value and understand the impact of ad policy decisions on audience engagement. Brightcove Ad Insights compiles ad and audience data and presents them via intuitive, easily digested reports that provide the insights necessary to optimize your advertising strategy.

Ad tolerance: identify how the frequency, placement, and duration of ad breaks impacts viewer engagement across devices, regions, content, and other dimensions
Interest phase: identify where within the content a viewer is most likely to disengage when ads are trafficked
Attention index: measure the effective monetization rate and audience attention index across different genres, content durations, and other relevant dimensions

Learn more about growing ad revenue without sacrificing viewer engagement.

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Here’s what one client has to say

We are excited to work with Brightcove to build a strong monetization strategy. The team's expert consultation and ability to work directly with our ad ops team is very helpful to get the most out of our digital video inventory. We're looking forward to seeing how we can continue to grow our business with this service and how it can positively impact our revenue. quote right

Tom Quirk

Digital Advertising Operations Specialist

Cricket Australia

Is this service right for you?

Brightcove Ad Monetization is ideal for customers who are just starting out with ad monetization as well as those who are in the process of building out a more mature strategy. Our Ad Ops team provides a complete managed service that includes Brightcove players, SSAI service and/or CSAI, and SpringServe capabilities. We work with:

Customers looking to move their entire inventory over to Brightcove.