Driving Incredible Results Across the Audience Journey – With Streaming Video

When you put a lot of time and effort into your streaming content, you expect to get a lot out of it. In this episode of PLAY Season 3, Matt Noyes, Brightcove’s Senior Director of Product Marketing, will show you how to squeeze every last bit of value from your marketing video by using it strategically at every point in your customer’s journey. Watch it and learn how to use video in new ways – and take your results to a whole new level.

Meet The Guests

Guest: Matt Noyes, Senior Director of Product Marketing, Brightcove

Matthew Noyes is the Senior Director of Product Marketing at Brightcove and is predominantly focused on positioning and evangelizing the company’s enterprise portfolio. Matthew is a seasoned leader, practitioner, and evangelist focused on applying the latest product marketing theories, strategies, and tactics to help companies spanning the B2B and B2C spaces realize successful go-to-market outcomes. Recent projects and experiences include leading product marketing teams within SaaS companies ranging from CPQ for manufacturers to marketing automation and CRM for financial services.